Closing the gap:
In-store WiFi bridges the online/offline digital divide

Turn one-time store visitors into brand ambassadors

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New field survey results reveal a simple opportunity for retailers to build long-lasting relationships with their customers

Retailers are seeking ways to build long-lasting relationships with their customers. Surprisingly, while most retailers provide in-store WiFi to customers as a courtesy, new field survey results show that 66% of retailers currently miss the significant business opportunity to turn one-time store visitors into brand ambassadors. There is a simple fix. The solution that manages in-store WiFi can help retailers redesign the way they interact with customers.

In this white paper, you’ll learn about:

  • The in-store WiFi achievement gap
  • 3 tactics to overcome the retail digital divide with in-store WiFi
  • Global fashion chain case study.

 

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