Closing the gap:
In-store WiFi bridges
the online/offline
digital divide
Turn one-time store visitors into brand ambassadors
New field survey results reveal a simple opportunity for retailers to build long-lasting relationships with their customers
Retailers are seeking ways to build long-lasting relationships with their customers. Surprisingly, while most retailers provide in-store WiFi to customers as a courtesy, new field survey results show that 66% of retailers currently miss the significant business opportunity to turn one-time store visitors into brand ambassadors. There is a simple fix. The solution that manages in-store WiFi can help retailers redesign the way they interact with customers.
In this white paper, you’ll learn about:
- The in-store WiFi achievement gap
- 3 tactics to overcome the retail digital divide with in-store WiFi
- Global fashion chain case study.