Improving customer experience using free WiFi: HFE Success Story


Learn how Herschend Family Entertainment turned WiFi into a powerful marketing tool

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Get inspired by HFE

Herschend Family Entertainment (HFE) is the largest family-owned themed entertainment company in the United States. HFE runs some of the country’s leading theme parks, including Dollywood, (Pigeon Forge, TN), Silver Dollar City (Branson, MO), and Wild Adventures (Valdosta, GA). HFE, which operates under Herschend Enterprises, has over 10,000 employees and powers various entertainment and hospitality properties across eight states.

In this success story, you will learn how Cloud4Wi helps HFE:

  • Collect 2,800 customer profiles per location, weekly (75% opt-in ratio)
  • Gain insights into customer demographics and in-park behavior
  • Boost the adoption of its mobile app.


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