Revolutionizing in-store customer experience: Prada Group Success Story


Learn how Prada Group personalizes in-store customer experience with free WiFi

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Get inspired by the Prada Group

The Prada Group is a global leader in the luxury goods sector, with brands including Prada, Miu Miu, Church’s, Car Shoe and Marchesi 1824. The Prada Group chose to use Cloud4Wi's application suite to transform in-store customer experience in more than 600 stores worldwide.

In this success story, you will learn how Cloud4Wi helps the Prada Group:

  • Offer free WiFi with fast and easy login
  • Match customers’ devices with a unique digital identity
  • Collect insight into customer demographics and in-store behavior
  • Enrich customer profiles with valuable in-store attributions
  • Personalize in-store customer experience with digital and human touch.


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